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The 4 Cornerstones Of Business Innovation

Introduction After so many years of research and reasoning on the creativity and innovation topic, we came to several conclusions. Thus, these are the cornerstones * of the integral theory of innovation as presented also in The Leadership Spark. These 4 fundamental pieces are to be found under the companies aiming at a continuous and disruptive innovation.

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“Great innovation occurs when you decide to make meaning in the world” (Guy Kawasaki)

‘Why’? Working without passion is like being a mercenary, an intellectual prostitute. There is no creativity without feeling the passion for solving a dilemma using your imagination. Think of three circles, one within the other, where the smallest is “I want” followed by the circles “I do” and “I have”. Everything starts with the display of will, […]

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